Women?

What stereotypes? Only meaningful idea of ​​stereotypes and general assumptions, symbols simplified one, it was announced, and adapted to a group of people. It is typical of social classification and does not contain new features, such as "Hollywood heroes must be white people."

It's hard to avoid stereotypes in the media: it has become practical in the production of media products. For example, the Hollywood film industry is said to grow based on the stereotypical narrative to attract the attention of American audiences the initial group of illiterate people.

How can local media content? A comprehensive study done by the local media of communication scholars find this nation still retain stereotyped images of women. Advertising as laden with stereotypical images of women. Women are still portrayed as housewives, exposed, sexy, emotional, and bound by traditional features such as love cooking and "melaram". Pictures of women used to promote the products and services. It can be accepted if the goods for women using female models. What about ads that do not respect like a car tire?

Our women's magazines often show regular tied to the world of women, beauty, fashion, cooking and household tips. It also serves as an agent of recent lifestyle promotion with the provisions of the fashion pages of more than editorial.In the study by Fauziah Ramly for workshops organized by the Asia-Pacific Development Centre in 1992 on a sample of Her World magazine, found 35% allocated to the fashion pages. The total exceeds the provisions of article pages on rural development, environment, health, career and well-written and certainly more useful.

A local drama and film is not much to uplift the status of women with an active role and can be emulated. Hollywood depicts women as passive and does not have an important role in society. Women are described as bound by the household chores, working on farms and duties of the office. Will see the characters of a beautiful woman, dependent on others (husband / father), loyal, patient and suffering.

The media should raise the image of women knowledgeable and stop display of knowledge and fantasy can not be bought. Attention to issues that can improve the quality of self and mind must be a priority. Media practitioners must have a strong and continuing mission to uplift the status of women and empowering women is the reality of our success has been achieved.

-Dewan Masyarakat Disember 2001 Ms 30 - 31